Published pricing. Per rooftop. No sales call required to see it.
All tiers include
- No setup fee.
- Month-to-month terms.
- Cancel any month.
- Your data is yours, in writing.
- Video-led onboarding included.
Every feature, side by side.
| Feature | Showroom | The Desk | The Group |
|---|---|---|---|
| Written information security program | Included | Included | Included |
| Qualified Individual support | Included | Included | Included |
| Risk assessment, guided and versioned | Included | Included | Included |
| Role-based training + logs | Included | Included | Included |
| Vendor oversight register | Included | Included | Included |
| Incident response plan + annual drill | Included | Included | Included |
| Annual board report | Included | Included | Included |
| Per-deal identity verification | Not included | Included | Included |
| QR customer intake: verification, application, and all consents on the buyer's phone | Not included | Included | Included |
| Role-based PII access (GM and F&I only, access logged) | Not included | Included | Included |
| Red Flags ITPP, written and auto-updated | Not included | Included | Included |
| OFAC screening on demand | Not included | Included | Included |
| Credit checks through 700Credit | Not included | Included | Included |
| Stip requests and storage | Not included | Included | Included |
| Book of Evidence export (48-hour standard) | Not included | Included | Included |
| Lender/insurer audit support | Not included | Included | Included |
| Group dashboard and reporting | Not included | Not included | Included |
| Buy-sell diligence package | Not included | Not included | Included |
| Dedicated program manager | Not included | Not included | Included |
| Price per rooftop per month | $499 | $699 | $999 |
What this costs, against what it protects.
FTC rule violations carry civil penalties of up to $53,088 per violation. NADA has estimated that running a Safeguards program in-house costs the average dealership roughly $277,000 a year. One fraudulent deal typically costs a store $10,000 to $20,000, and dealers average four of them before detection (Experian). Your tier costs $699 per rooftop per month. That is the whole comparison.
Why DealSafe: month-to-month and data-ownership, in writingPricing questions, answered plainly.
Is the price really per rooftop?
Yes. One rooftop, one price, all your employees at that store. A group with five rooftops pays five subscriptions at the tier it chooses. No per-seat math, no user counting.
Is there a setup fee?
No. Onboarding is video-led and built into the subscription. You should not pay a vendor to learn their own product.
Am I locked into a contract?
No. Every tier is month-to-month. Cancel any month. If we earn the renewal, we keep the store. That is the deal we would want as buyers.
What counts as a rooftop?
One physical dealership location. If two franchises share one address and one DMS instance, ask us on the gap assessment call. We will give you a straight answer in writing.
Not on 700Credit?
Tell us on the gap assessment call. Credit reports run through 700Credit at launch, and more connections are coming. We will tell you plainly whether we can connect to your provider today.
Do prices go up after year one?
Published price changes apply to new subscriptions first. Existing stores get 90 days' written notice before any change. No surprise true-ups, no integration tolls, no data-export fees.
Can I switch tiers?
Yes, at any month boundary. Upgrades apply immediately if you need a capability mid-month. We prorate, in your favor.
What happens to my data if I cancel?
You export your entire Book of Evidence: program documents, training logs, verification records, everything, before the account closes. Your data is yours. That promise is in the contract, not just on this page.
Why publish pricing when competitors don't?
Because you budget in a spreadsheet, not in a demo. And because a vendor that hides the price until the sales call usually hides something else too.